I first saw Love Your Melon scrolling through Instagram – I saw this photo of a girl wearing a hat with the phrase and thought how adorable the message was – little did I know the adorable message meant a whole lot more.
According to their site – Love Your Melon was founded in an entrepreneurship class at the University of St. Thomas in St. Paul, Minnesota. In October of 2012, two friends, Zach and Brian, decided they wanted to make it their mission to improve the lives of children battling cancer with “…the simple idea of putting a hat on every child battling cancer in America.”
Since 2014 Love Your Melon has been building a network of college students (Ambassadors) who help to spread the mission of the organization to their city. The ambassadors donate the hats to hospitals nationally and in person – each ambassador dresses as a superhero during their delivery.The foundation has reserved over 45K hats to donate to hospitals.
They have recently paired up with the Pinky Swear Foundation to provide immediate support for children battling cancer and with CureSearch to fund research initiatives to beat childhood cancer in place of their buy one give one program.
For each hat that is purchased, 50% of the net proceeds is donated to the Pinky Swear Foundation and CureSearch.
If you’re #cravingcurrently a hat for this winter – make that purchase mean something and support Love Your Melon – they sell out quickly but they have a beanie release happening today at 7PM EST.
“Every year there are 15,000 children in the country given new cancer diagnoses. Through funding from future product sales, Love Your Melon will continue to give hats to all of these kids in addition to the 45,000 it has already committed to.”